Popularity: Soccer is growing in popularity in the U.S. With many European players moving to the MLS as well as World Cup matches happening here, U.S. soccer is set to explode.
Retro Revival: In many industries as well as the sporting goods industry, there has been a major shift in tastes towards retro styles. This is an opportunity to bring back older styles.
UA Positioning: Under Armor has refocused on targeting serious athletes as opposed to more casual ones. This provides an opportunity for them to release a product tailored for elite play.
Striker Position: Strikers need serious innovation. from cuts to sprints to powerful shots all in the blink of an eye, the striker must be unbothered by his gear to focus on the game.
